Proven results through professional collaboration and market expertise.

About Us

Philosophy

We are your partner in raising the bar for urban living. At Realty Trust City we offer an outstanding suite of essential services to developers and project owners of exceptional urban, new construction condominiums. We believe that a fully immersive and collaborative effort throughout the pre-development, marketing, and sales phases is the differentiator in delivering results that outperform the marketplace. Collaboration with key stakeholders in planning, design, marketing and sales ensures outstanding results. Our expertise is broad and our attention to detail is singular.

Background

Realty Trust City has deep roots in the Northwest. An affiliate of full-service brokerage firm Realty Trust Group, we are locally-owned and headquartered in Portland, Oregon. We have marketed and sold over $2 billion in urban high-rise homes, a portfolio of 17 distinctive condominium and townhome projects consisting of over 2,500 units. The diversity of our experience with various product types and target markets uniquely qualifies us as an industry leader — we have been delivering excellent bottom-line results for our partners for more than two decades. Our success starts with our people: an experienced team with the demonstrated ability to manage a wide range of responsibilities.

Services

We don’t just sell your properties. Our focus on the full project life cycle, from conception through the final closed sale, ensures the greatest potential for your project’s success. We believe that exceptional projects must have a unique identity that establishes a connection with the hearts and minds of the target audience and the community. Our comprehensive approach combines our deep knowledge of urban residential properties, an intuitive understanding of the motivations of sophisticated buyers, strategic marketing know-how, and personalized selling finesse to help create that unique identity and strong connection with prospective buyers. Our team is comprised of principals, brokers and transaction coordinators, and marketing and administrative personnel, so that your project is in the right hands every step of the way.

Pre-Development

Market expertise applied in the formative stages of a project identifies the right product type and approach for the target market to ensure the best results.

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Marketing

Quantitative data and market-focused insight combine to create a compelling, fully-integrated marketing plan that brings target buyers through the door.

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Sales

A highly competent, cohesive team manages all aspects of the sales and transaction process, providing a full service solution.

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Asset Services

Our experience and market expertise add value to your plans for improving underperforming condominium assets or successfully converting multi-family units to condominiums.

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Pre-Development

We see pre-development as an essential foundational step. Collaborating in an immersive way at this stage means we thoroughly understand and are fully vested in your project, and you have the benefit of our expertise in the desires and needs of the target market during the critical design phase.

Our pre-development services include:

  • Comprehensive market research
  • Feasibility study
  • Design advisement
  • Determination of product type, price point and unit mix
  • Recommendations for establishing finishes, specifications and upgrades
  • Sales sequencing
  • Absorption forecasting

Need help with pre-development?

We’d love to discuss our pre-development services with you. Please email us or call us at 503-416-3355.

info@realtytrustcity.com

Email Us

Pre-Development

We see pre-development as an essential foundational step. Collaborating in an immersive way at this stage means we thoroughly understand and are fully vested in your project, and you have the benefit of our expertise in the desires and needs of the target market during the critical design phase.

Marketing

The brand design and identity phase takes the project from a simple building to a desirable home address. We relish the execution of a distinctive, successful marketing approach based on interfacing with creative agencies and our traditional and new media marketing savvy.

Our marketing services include:

  • Budget creation and management
  • Marketing strategy, branding and design
  • Sales center environmental design
  • Sales and marketing collateral, site signage
  • Website and social media
  • Advertising, events, public relations
  • Direct mail and email marketing
  • Model home program development and management

Need help with marketing?

We’d love to discuss our marketing services with you. Please email us or call us at 503-416-3355.

info@realtytrustcity.com

Email Us

Marketing

The brand design and identity phase takes the project from a simple building to a desirable home address. We relish the execution of a distinctive, successful marketing approach based on interfacing with creative agencies and our traditional and new media marketing savvy.

Sales

We are firm believers in creating, discovering and leveraging market potential. Well before any public offering, we map out a sales strategy designed to create both initial demand and continued sales momentum through sell out. During the sales program, we work closely with you to promote the best balance of sales velocity and pricing to maximize your financial results.

Our sales services include:

  • Market research and analysis
  • Pricing strategy
  • Transaction management systems and reporting
  • Identification of preferred retail financial partners
  • Appraisal coordination
  • Cooperating broker outreach
  • Walk-through, closing and move-in coordination
  • Buyer communication planning
  • Retention programs for buyers from reservation through closing
  • Sales office operations

Need help with sales?

We’d love to discuss our sales services with you. Please email us or call us at 503-416-3355.

info@realtytrustcity.com

Email Us

Sales

We are firm believers in creating, discovering and leveraging market potential. Well before any public offering, we map out a sales strategy designed to create both initial demand and continued sales momentum through sell out. During the sales program, we work closely with you to promote the best balance of sales velocity and pricing to maximize your financial results.

Asset Services

Our track record of expert guidance in navigating challenging projects and marketplaces speaks for itself. Whether it’s planning to improve an underperforming asset or partnering to successfully convert a multi-family building to condominiums, we carefully evaluate and strategically reposition your project. We work with you to determine your project’s business needs and objectives in order to craft a comprehensive solution that achieves the highest return on your investment.

Our asset services include:

  • In-depth knowledge of mixed use projects, enabling lenders, investors and project owners to make decisions rapidly.
  • Deep understanding of loss mitigation options utilized to collaboratively explore creative alternatives to asset disposition.
  • Immediate and transparent oversight and reporting on assignments.
  • Accurate, real-time valuation of the underlying asset.
  • Planning, organization, and execution of auctions.
  • Negotiation of lower tax values to save client millions of dollars annually.

Need help with asset services?

We’d love to discuss our asset services with you. Please email us or call us at 503-416-3355.

info@realtytrustcity.com

Email Us

Asset Services

Our track record of expert guidance in navigating challenging projects and marketplaces speaks for itself. Whether it’s planning to improve an underperforming asset or partnering to successfully convert a multi-family building to condominiums, we carefully evaluate and strategically reposition your project. We work with you to determine your project’s business needs and objectives in order to craft a comprehensive solution that achieves the highest return on your investment.

Portfolio

Featured Projects

Bellevue Towers

Project Data

  • Sales Volume: $350 million
  • Total Square Feet: 866,394
  • Total Units: 539
  • Total Stories: 42 and 43
  • LEED Status: Gold

Working with Gerding Edlen Development and architects MulvannyG2 and GBD, the team designed Bellevue Towers to offer luxurious, environmentally-friendly urban living in the heart of Bellevue.  The 42- and 43-story iconic glass towers, among the tallest in downtown, draw inspiration from the surrounding neighborhoods’ intersection of city and lake-style living. The 539 homes maximize the spectacular views in every direction – from Seattle and Lake Washington to the mountains beyond. The social amenity suite includes a fitness center and spa, screening and reading rooms, a dining room and urban garden that encourage residents to share experiences with neighbors and guests. Throughout, sustainable development practices protect the health of our homeowners and the integrity of the environment and led to Bellevue Towers becoming the first major high-rise to obtain LEED Gold status.

Atwater Place

Project Data

  • Sales Volume: $181 million
  • Total Square Feet: 347,700
  • Total Units: 214
  • Total Stories: 23
  • LEED Status: Gold

An innovative glass tower with unprecedented river views, Atwater Place offers a collection of 214 unique homes featuring interiors finished to the highest standards. The South Waterfront’s third condominium project, Atwater Place, embodies luxury city living on the river. Realty Trust collaborated with Gerding Edlen Development, Williams & Dame Development, GBD Architects, and acclaimed Portland architect Thomas Hacker, to create this meticulously-designed glass tower. From ground-level retail up to the 23rd floor penthouses, the diverse homes offer floor-to-ceiling corner windows with stunning views of the Willamette River, the Cascades, and beyond. Ecologically-responsible strategies lessen the building’s environmental impact on the river ecosystem, while the streetcar, aerial tram, and pedestrian greenway connect residents to the water and to their city in healthy, earth-friendly ways.

The Casey

Project Data

  • Sales Volume: $70 million
  • Total Square Feet: 127,825
  • Total Units: 61
  • Total Stories: 16
  • LEED Status: Platinum

The Casey is a boutique condominium tower in the heart of the Pearl District, integrated with multi-faceted Bullseye Glass that brings art to the entire neighborhood, defining the building as the jewel box of the Pearl. This intimate collection of 61 living spaces within a 16-story tower is the first quarter-block residential building in the district, yet the average size of the homes – over 2,100 square feet – offers genuine privacy and elegant comfort. Realty Trust joined Gerding Edlen Development and GBD Architects and took everything that made The Henry in the nearby Brewery Blocks such an extraordinary success and raised the bar in every dimension – including becoming the nation’s first residential tower sustainable enough to be certified LEED Platinum.

The Civic

Project Data

  • Sales Volume: $88 million
  • Total Square Feet: 236,354
  • Total Units: 261
  • Total Stories: 16
  • LEED Status: Gold

The Civic is 16 stories of urban condominiums, featuring 1 bedroom lofts, 2 bedroom and penthouse homes. Offering a pedestrian plaza and ground level retail, the building is also conveniently located near the MAX line and within walking distance of Northwest, the Pearl and Downtown.  The Civic sits near the top of downtown West Burnside, the ideal spot for homeowners inspired by the activity of the city’s most energetic urban boulevard. The building comprises 16 stories of inviting glass and steel surrounding a courtyard perfect for block parties. The conscientious design team of SERA Architects used recycled and locally-sourced construction materials and landscaped with native, adaptive plants. Veteran interior designers, Graham Eberle Norman, were brought in to help create 261 awe-inspiring homes with rooms completely wired for technology.

John Ross

Project Data

  • Sales Volume: $151 million
  • Total Square Feet: 338,038
  • Total Units: 303
  • Total Stories: 31
  • LEED Status: Gold

The John Ross is a stunning 31-story elliptical tower located in Portland’s newest urban community, South Waterfront. Just blocks from the river, streetcar, and aerial tram, the John Ross features a large garden terrace, community BBQs, and an amenity space for private functions. The John Ross is the tallest residential tower in Portland’s skyline, offering the opportunity to live in a modern, environmentally-responsible icon. Realty Trust City joined forces with Gerding Edlen Development, Williams & Dame Development, GBD Architects, and nationally-recognized architect Robert Thompson to bring to life this 325-foot elliptical column of light and air. Each of the 303 sophisticated living units shares a curved glass wall that embraces views of park, river, city, and hills. Residents enjoy amenities including ground-floor retail, adjacent access to the Portland Streetcar, an urban plaza, a grand lobby, a resident lounge, and the 5th floor garden terrace.

The Meriwether

Project Data

  • Sales Volume: $140 million
  • Total Square Feet: 376,479
  • Total Units: 245
  • Total Stories: 21 and 24
  • LEED Status: Gold

The Meriwether Condominiums pioneered riverside city living and are the first residential buildings in Portland’s newest neighborhood: the River Blocks at South Waterfront. Realty Trust teamed with developers Gerding Edlen and Williams & Dame, GBD Architects and Busby Architects to construct Portland’s first point-towers, inspired by Vancouver, B.C. architecture – located directly on the bank of the Willamette River. The 21- and 24-story towers open up to expansive views of Mt. Hood and Ross Island, connecting homeowners to nature. The 245 finely-finished units are painstakingly designed to perform efficiently and complement buyers’ individual styles. Residents enjoy access to urban parks, retail shops and the new OHSU Center for Health and Healing along the Willamette River Greenway, while the aerial tram and streetcar make exploring the city easy, comfortable and convenient.

Cyan

Project Data

  • Sales Volume: $110 million
  • Total Square Feet: 220,736
  • Total Units: 354
  • Total Stories: 16
  • LEED Status: Gold

Cyan is a progressive and thoughtful living concept built with green technologies and building innovations that minimize impact on our blue planet. Realty Trust partnered again with Gerding Edlen Development and GBD Architects and applied the best of what they had learned on other projects and by looking around the world to create a completely new product for Portland. It’s a smarter way to build and a better way to live. Cyan delivers urban homes that reduce the amount of energy, water and land consumed, and that are located in a vibrant, urban neighborhood with great transportation options. The building’s thoughtful, purposeful design was researched internationally. Everything is here, or not here, for a reason—to achieve the best possible mix of affordability, livability and sustainability. Cyan lets buyers live in one of Portland’s best downtown neighborhoods and get to everything they need without a car. Cyan means living richly, living sustainably, living well.

3720 (The Ardea)

Project Data

  • Sales Volume: $162 million
  • Total Square Feet: 352,179
  • Total Units: 323
  • Total Stories: 30
  • LEED Status: Gold

3720 joins the John Ross, The Meriwether, and Atwater Place along the Willamette River. Just blocks from OHSU’s march wellness center and the new aerial tram, and only a brief streetcar ride from Portland’s city center, 3720 represents the next phase in Portland’s green evolution, a model of sustainable architecture at its best. Developed by Gerding Edlen Development and Williams and Dame Development, and designed by GBD Architects, 3720 stands at the heart of one of Portland’s most dynamic communities.

The Beverly

Project Data

  • Sales Volume: $21 million
  • Total Square Feet: 16,200
  • Total Units: 53
  • Total Stories: 2 (4th & 5th floors)
  • LEED Status: Gold

The Beverly, centrally located in the core inner Eastside neighborhood of Hollywood, enjoys many unique features that distinguish it in the marketplace. With public transportation such as bus and light rail in close proximity as well as parks and other amenities, this niche project consists of 53 condominium homes in a mixed use building with Whole Foods and other retail on the ground level. The high-quality, classic brick and wood architecture complements the rest of the neighborhood and the development is the first in the area in quite some time. Situated on the fourth floor is a gorgeous private resident courtyard with the intimate array of homes enjoying stunning views unlike any other in the immediate vicinity.

The Henry

Project Data

  • Sales Volume: $60 million
  • Total Square Feet: 182,080
  • Total Units: 123
  • Total Stories: 15
  • LEED Status: Gold

When renovating The Brewery Blocks at the entrance to Portland’s Pearl District, an area known for soft lofts and converted apartments, Realty Trust City and Gerding Edlen Development saw an opportunity to provide the district’s first true condominium homes with conventional floor plans. And to follow through on the Brewery Blocks’ promise of a well-planned mixed-use community, the marketing campaign focused on small events and relationship building instead of traditional advertising or street signage. Enthusiastic buyers, impressed with the sales process and the sophisticated homes, referred new buyers to the project until The Henry’s 123 luxury condominiums sold out within 31 weeks. Additionally, Realty Trust’s collaboration with Gerding Edlen Development and GBD Architects and their shared focus on environmental stewardship, led The Henry to become one of the first buildings in the country to earn the coveted LEED Gold certification.

Contact Us

503‐416‐3355

1220 NW Lovejoy Street Suite 130, Portland, OR 97209
rtcpdx@realtytrust.com

Todd Prendergast, Principal Director

tprendergast@realtytrust.com • 503‐516‐6902

Patrick Clark, Principal

pclark@realtytrust.com • 503‐789‐1699

Contact Us